How To Design A Beautifully Design A Website The Easy Way

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Everyone who owns a website or is in the process of building one; wants to have it beautifully made and designed. Unfortunately, the problem is that adding beauty to a website is not as easy as it seems. You would want to have to create a beautiful design as much as possible but you would also need it to be compatible with SEO.

Of course, there are many great designers who successfully designed a beautiful and SEO-enhanced website. You are also given the option of hiring these web designers and you would find it quite surprising to know that there are design professionals who offer affordable SEO that will help you build a beautiful website.

Although designing a beautiful website is difficult, the key to doing it is very easy. All you need to is to pay attention to the most fundamental and basic rules of web design.


1. Remember that it is all about the type design

Do not forget that the majority of the internet is made up of texts. That is why when designing a website, you should embrace the typography. Make headlines as bold as you can and for the text body, make them as legible as you can. Lines should only be 50-60 characters long.


2. Choose a creative and fun typeface

When you are choosing a font make sure that you pick one that is easily readable, solid, graphic and a bit creative so that it would be fun to look at. That way, readers won’t be bored to death by the text.

3. Stick to your chosen three-color palette

It is best to choose a three-color palette. When you do, you would have to stick with it because it is important for your web design to have some consistency.

4. Always get photos that are the proper size

Choosing images can be very difficult because the web is pixel based and if you choose the wrong size of an image then it will appear pixilated.


5. Give your content space

Space is important because it gives the content a breather and also giving the content a proper margin and legibility.

Housing Market Is At A Strong Rise

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Online services concept image

If you are a home builder then this news will definitely excite you. The housing industry have just recently made its come back and is still a surprise to many. Housing did not take off well the past months with several feet of deep snow on the ground. Recently though housing sales for existing and new construction jumped up by 7.8 percent. This was an ultimate seven year high.

Demand is very strong in the market. Buyers are indeed willing to trek the knee deep snow in order to attend open houses meeting and make a purchase. With the increase in demand for houses and with supply not moving in number, the inventory of homes is tightening. This situation if not mended will force home prices to shoot up rapidly and home builders will take advantage in the profit taking as well. Analysts have given their reports that with how the current sales are rising, the supply of homes in the market accounts for a supply of less than five months.

On the other hand, foreclosed and inventories for short sale offered at discounted prices have been tremendously reduced. This phenomenon will take away the toll of the downward pressure on the prices of homes.

Another factor considered by experts in their premeditated guess of a continuous rise in housing sales is the situation of young adults. These young adults are preparing a life on their own outside mom and dad’s home.

The household formation rate has improved since last year. In a survey conducted, the results showed that those living with relatives and close friends are now buying or looking for a place of their own to stay within the year. Of those surveyed, 55 percent plan to get their own house to stay.

According to a data gathered by Thomson Reuters, mortgage lenders are also at an advantage with the current situation. Within the first quarter this year, around 70 percent of mortgage lenders are expecting a stronger demand for loan in the next three months. This calculation is up by around 20 percent when compared to the last two quarters last year.

How to create User Friendly Navigation

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How to create User Friendly Navigation

It is common to find beautiful websites online but they do not succeed in generating conversions because of complex navigation. Some guys from PWD gave us some pointers on how to create user friendly navigation that would be easy even to understand for those who are not tech savvy.

Many web designers focus all their efforts at creating a beautiful website that they often overlook usability. Aesthetics is essential because it creates brand awareness but user friendly navigation will likely turn visitors into customers.

How to avoid navigation mistakes

  • Users should not exert efforts in looking for information. Menu bars must be clearly visible and their purpose must be obvious.
  • Abbreviations and acronyms can be confusing for a user. It is important to remember that what may be obvious to you may not be understood by the user.
  • A user must not go through several sub-menus before he can find the information he is looking for. Information is usually the reason why a user is browsing your site.
  • Online users are accustomed to typing on search boxes to find what they want. User friendly navigation must include a search box.

Readability is also an important factor in navigation because it allows the user to grasp information with little effort. According to studies, users do not actually read information; they scan it. In order to reach an audience, make content easy to scan. Design considerations include the following:

  • There must be contrast in the color used for the text and the background. Color combinations must improve aesthetics but they should also be readable.
  • Fonts that are designed like scripts are difficult to scan. There are fonts that work best for online design like sans serif fonts.
  • Texts should make use of formatting such as headlines, bulleted lists and bolding in order to be easily scanned. Long unbroken texts are less likely to be read by online users.

Load time is another important factor in web design because online users have little patience with websites that take too long to load. Load time is very critical for retail sites in order to stay ahead of the competition.

How To Identify The Three Common Web Design Mistakes That Small Businesses Commit

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How To Identify The Three Common Web Design Mistakes That Small Businesses Commit

Knowing the proper market strategy to make your business known to the market is important as a small business. The strategy could either make or break your company. With the boom of technology, most resort to the use of the internet as a platform to sell ones products and services. If you have a small business, it is important that you give extra careful thought on how you design your website. Every person’s opinion that visits your website is crucial. Therefore, make your effort count and avoid the common mistakes that small businesses often commit in designing their websites.

Mistake #1: Creating a website without ample research

We understand that you want to get started and create that website immediately to keep the profits pouring. But you have to bear in mind that understanding who your specific target market is, is your basis in constructing or designing your website.

For example, if your target consumers are teenagers, your website should appeal youthful and vibrant. If your target market is the older generation, you might want to consider enlarging the font size of the text in your website.

Mistake #2: Having a website design that is too gaudy

You need to focus on marketing your product. Putting up a flashy website may confuse the visitors. Keep in mind that when the users open your website, they already know what they need to do. If you are not able to direct them which page to browse and are not able to present them the necessary information because your website is too complex, they will immediately leave. Design your website simply but with a sophisticated note.

Mistake #3: Not prompting visitors what to do next.

What is it that your want from your visitors when they open your website? Do you want them to make a purchase? Do you want them to answer a poll? Or do you need information from them? You need to clearly relay this to your users. The content of your website will answer their question with what they can get from your website. You need to tell them and guide them what to do next. Make use of call to action buttons in order to prompt your users to act.

Web Design 101: Beginners Guide To Easy Web Designing

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Web Design 101 Beginners Guide To Easy Web Designing

If you are planning to present your business through an online audience, then it is important that you have a great and suitable website. You can either hire a professional to create and design your company or if you are on a tight budget, then you can just do it yourself. Every web developer knows that web design is crucial to building a website.

Here is an easy step-by-step guide to help bring out the web designer in you.

STEP 1: Conduct a Thorough Research

This is always the first step in most projects that involve design. Research is vital to web design because it can help you in creating a great outline for your website. You can discover ways to satisfy your viewers, effectively promote your business and even ways on how you can fully integrate your industry in the website. A good research will be able to help you know of creative design and direction and good layout techniques. Research will help build a firm foundation in your soon-to-be website.

STEP 2: Brainstorming, Technical Elements and Creation of an Outline

The next step will be all about brainstorming. You should think of many ideas for your website and design then laid them all out on a piece of paper. After that, you should decide which of your ideas would become more beneficial and applicable for you and your industry.

You should also decide on the technical requirements that every website needs. You can choose between Basic HTML, Content Management System or Flash. Probably the best option for you is a basic HTML website because it is easier to build although it needs constant maintenance.

With all these done, it is time to create an outline. You should properly list down and organize every detail that you wish to put on your website. This includes all the section, the media, the color schemes and fonts that you wish for your website to have. Doing this could help you develop your budget.

You should take note of the industry you are in and the kind of website you wish to have. If you wish to build a review and comparison website, then you should take a look at a few websites like who specialize in those fields of expertise.

STEP 3: Design, Develop, Promote and Launch

This is the development step for your website. First you would have to properly decide on the wireframes you wish to use. This would help with the placement of content in your website. Then you can use adobe Photoshop or other design applications to help you in designing your website. Remember to follow what is stated on your outline. Focus on good navigation for the users who will be visiting your website. Build web pages for your website and efficiently place your content there.

Then you’re up for the developing stage. Your website would have to be integrated into the system in which you had used to build your website. This is usually a complex step but once you are done you can start promoting your website through any promotional means. After that, it’s time to launch your website and constantly keeping it fresh with updates.

4 Tips When Planning Your Website

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4 Tips When Planning Your Website

We now live in a very sophisticated world wherein people’s needs are met in a click of a button. We need to keep up with time and get ourselves savvy with technology. While old school ways never die and are still relevant with how things are done today, if you want to compete however, you must learn both sides of the coin. Now, condition your mind to learn new things, break barriers and be more profitable.

So we go back to the basic question: How to design your website? Below are helpful planning elements in web design:

Do your homework

Before you even start creating your website, you need to educate yourself first. Do your research. First, you have to know the industry that you will engage yourself into. Who are your competitors, what can you do to get the bigger share of the market? You need to ask yourself what your goals are, who are your target consumers, how much is your budget and project problems that your website or business will encounter.

Pour out your ideas

Together with your business partners or colleagues, do some brainstorming. How would you like your website to look like? What should be your navigating buttons? What information should you place on every page? Write down everything that comes into your mind and run through it again and again until you come up with the best idea.

Consider the technicalities

In your planning stage, consider the technical requirements of your web design. This way, you will have a clear picture in mind of how much the endeavor would cost and will give you a projected time frame in making your website. Consider the software and systems that you want to employ.

Make an outline and design your website

You already have the idea on how your website would look like. Now, create an outline. Draw that dummy website in your paper. Finally, proceed on designing your website. If you are into providing packaging services for different types of products, consider strengthening your brands’ appeal to first time visitors. Provide them with images on how you package products.

A Beginner’s Guide To Web Design

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A Beginners Guide To Web Design

There are a lot of businesses emerging today. If you are planning to market your newly created brand or label, I suggest that you go online and start designing your very own website.

If you are not into technology, you might encounter several difficulties at first. But there was never really an endeavor that started out to be simple and easy, it is always challenging, and that’s what actually makes it worth it. Challenge yourself, muster that courage and dive into the world of web design.

Below are some simple guidelines for you to follow:

1. Make use of WordPress

WordPress has become increasingly popular. What is WordPress? It is a free, online, open source creation tool used in creating website. The makers of this have constantly improved it to suit the users’ needs. If you do not have any design experience, then this is the perfect pick for you. There are theme designs provided. You need only to choose and click, add some texts and get your website started.

2. Simplicity is beauty

Clean websites make users stay and explore the site more. If you visit, it does not present you with flashy colors, oversized texts, enormous banners or plenty of buttons. The presentation of its products is excellently constructed. As a visitor, it will be apparent to you that they are selling my little pony pajamas, my little pony clothes, my little pone hoodies and a whole lot more products relating to ponies.

3. Easy navigation

Don’t confuse your visitors by placing 15 buttons on their screen. The navigating buttons should be your highlighted submenu. You can make use of 4-7 navigating buttons. Make sure that every button’s feature is special.

4. Use easy to read fonts

Large fonts used in your website will give emphasis on your product or message. It will also be much easier to read.

5. Make use of Call to Action buttons

As an entrepreneur, you want your customer to make that purchase now. By providing call to action buttons, you encourage your customers to respond to your request. This way, your website becomes interactive and responsive.

How to Create A Website For Service Business

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Business Services

A website selling products is almost the same as a website selling services but there are a few major points that should be considered when one is planning on selling services online or expanding an offline service business to gain more visibility.

• In service business, the product is you – the one who is providing the service. You can either be a doctor, a lawyer, a real estate agent, a nanny, a storm drain cleaner, a home decorator, a plumber or a gardener. It does not matter what services you are offering, you are offering your time and the customer will get the desired result afterwards.

• Those who are selling tangible products can process a lot of orders and ship them anytime while selling your services means you have limited time on your hands. You can cater to only a few customers a day.

• Customers won’t hire you unless you have provided proof of the previous works you’ve done. This means showing some works with great results made for other clients but making sure the client’s privacy is respected. There are also customers who want a specific thing done and they must know that you can cater to all kinds of unique request and not limited to one thing.

• Using the internet to market your services means you are reaching to customers on a global level. It is pointless to have interested customers from the other side of the world so it is your goal to market on local sites that targets local visitors from your area.

Here are some of the things you can do to establish your service business online.

1. Since you are the product, you need to establish credibility. You need to make the customers see that your services will benefit them and make them see why you should be the one doing them the service and not your competitors. The first step to establishing credibility is uploading a professional photo of you on your website, mention all of your credentials that will help you accomplish the services you are offering and you need to provide proofs of previous customers you’ve had that were satisfied of the services you offered.

2. Be specific and list down all the things included and excluded in the services you are selling. Customers would appreciate it if they have all the information they want to know and won’t need to e-mail or inquire about specific services.

3. Show customers that you can be flexible. Provide proof of previous services offered where a client asked for something specific and you have delivered an exceptional result.

4. Put your complete contact details so customers can contact you easily.

How To Take Photos For An E-commerce Website

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When setting up an e-commerce website, images are a crucial part of the design process. The website was made for the products and it should serve its purpose well – to showcase the products. If the owner wants ideal results then hiring a professional photographer is the best option but if he is just starting out without much fund to go on with then doing the deed himself is the next best option.

Here are some of the tips that could be really helpful if the owner turned photographer is not sure how to make a photo worthy to be posted online.

• Proper Lighting. For best result, he should take the photos during the day with natural light. It is the best way to have proper lighting. It is important that there is enough light and that it is well distributed in all angles. If the light source is smaller than the object then it will create hard shadows while bigger light source will result to an image with soft shadows. Since the images will be used in an e-commerce site, it is best to that they all have soft shadows.

• White Background. When taking pictures of the products, it is ideal to use a white background so the focus will be on the products alone. Infinity Curve is the most common trick photographers are using when they want to create a view that is clean and pleasant to the eyes. To make an infinity curve, just use a white paper or fabric and curve it vertically. This way the customer’s focus is on the product only.

• Unusual Angles. When taking photos of the product, shoot in unusual angles. Showcase the features by taking photos of the angles the customer will find surprising to see. Zoom in small details and let the customers see the product in different angles.

• Using Tripod. Not everyone’s hands are as steady as a rock so it is better to use a tripod when taking photos. This will ensure that the camera won’t shake resulting in blur images.

• Use Scale. Looking at a picture won’t tell the customers how big or small the product is. The best way is to use other objects as comparison.

• Editing. After taking those pictures, editing them is important to make it more flawless. Save all the images using one size format for uniformity. Make corrections in places one think needs to be edited.

Below is a video of some extra tips and tricks for taking photos for an E-commerce website. Enjoy!

How To Design A User Friendly Website

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design and development

In designing a user friendly website, some considerations must be taken into account first even before thinking of starting the website development. Consider the users and how does the navigation through the website affect them. It basically points out that the simpler the design is, the higher the tendency of users to stay in the site and that will boost their interest and interaction with your content. It is significant to know that not all users have advanced browsers and that the reason why your site is being visited is because the presentation of your products is quite catchy compared to others. It would make a lot of sense that users are mostly after the content of your website than any other complicated elements it contains.

How to Develop a User Friendly Website

Learn the Basics

Most of us want a less complicated life, even when browsing through the web. Users don’t need to be overwhelmed with too much decorations nor too advanced designs. What they are after is the quality of content, if it’s simple, readable and usable. You can just simply stick with basic designs like simple font styles, color and schemes combination. Animation is also good but you just have to limit it into something that won’t compromise the time of getting into the content, which is mainly the reason why users visit the website. Or just simply put yourself in their shoes, when you’re in a hurry or you’re just new to this concept, how would you want the website to look like?

Organizing the Navigation

Proper divisions or putting simple frames or tabs in between different categories will make your website neater to look at. Always put the home button into where user can easily see it and they can easily get back to the main page of the site. Sort out the tabs, and make main section for each of the category and subcategories may be put under as well, in that way users can easily keep track of their browsing. A generous white background is also helpful to avoid distraction and that users can focus more on the content.

The Content Itself

Content should be kept short and simple yet it should be creative and complete. It’s also better if the content is direct to the point and easy to comprehend. Content should be descriptive as well and create an image to readers’ minds.

Build An Online Presence For Your Company

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online id

Having a presence in the virtual world is a must for businesses. Websites serve as an entrepreneur’s online calling card. Usually, when consumers want to find about a company’s professionalism and portfolio, they check out its website. There is a probability that what the consumer will see on a website will make or break a deal. The question now is that how should a website look to attract consumers.

Consumers are visual and more often than not, first impression lasts. Here are some helpful tips that can add spice to an online identity:

1. Positioning is the key

The company must understand it exists and where it will be in the next years. Vision and mission form the structure of the website. On the other hand, design and content would come naturally if the company knows its purpose and target audience.

2. Research and compare with other website

Just like any other marketing strategy, it is good to research about those websites that click. Get as much ideas for the website design, and eliminate things that might overdo it. Keep in mind that consumers visit a website with a purpose in mind, the challenge is for them to stay, read on, and make initial contact.

3. Plan ahead

After gathering much needed information, it is now time to plan. Plan every part of the web experience. Planning will make the job of the designers easier because it will prevent them from putting in hodge-podge contents and doing regular changes in the long run.

4. Design and develop

Pretend as the consumer and navigate through the website. Evaluate the surfing experience against the goals that were set earlier. Was it user-friendly, were there too many graphics, were the contents relevant? Develop the website accordingly.

5. Maintain the website for relevance

After design and development, it is now time to get the website live. Spend at least one month monitoring the traffic in the website, and see if goals are met. Make sure to put news, announcements, activities, and blogs regularly to keep the consumers coming.

Designing and developing a website form an important part in consumer awareness, however, it is equally important to deliver the services well and maintain efficient customer relations.