Knowing the proper market strategy to make your business known to the market is important as a small business. The strategy could either make or break your company. With the boom of technology, most resort to the use of the internet as a platform to sell ones products and services. If you have a small business, it is important that you give extra careful thought on how you design your website. Every person’s opinion that visits your website is crucial. Therefore, make your effort count and avoid the common mistakes that small businesses often commit in designing their websites.
Mistake #1: Creating a website without ample research
We understand that you want to get started and create that website immediately to keep the profits pouring. But you have to bear in mind that understanding who your specific target market is, is your basis in constructing or designing your website.
For example, if your target consumers are teenagers, your website should appeal youthful and vibrant. If your target market is the older generation, you might want to consider enlarging the font size of the text in your website.
Mistake #2: Having a website design that is too gaudy
You need to focus on marketing your product. Putting up a flashy website may confuse the visitors. Keep in mind that when the users open your website, they already know what they need to do. If you are not able to direct them which page to browse and are not able to present them the necessary information because your website is too complex, they will immediately leave. Design your website simply but with a sophisticated note.
Mistake #3: Not prompting visitors what to do next.
What is it that your want from your visitors when they open your website? Do you want them to make a purchase? Do you want them to answer a poll? Or do you need information from them? You need to clearly relay this to your users. The content of your website will answer their question with what they can get from your website. You need to tell them and guide them what to do next. Make use of call to action buttons in order to prompt your users to act.